GE Energy and GE Healthcare Case Study Answers

  1. What are the business benefits of using information technology to build strategic customer relationships for GE Energy and GE Healthcare? What are the business benefits for their customers?
  1. How could other companies benefit from the use of IT to build strategic customer relationships? Provide or propose several examples of such uses. Explain how each benefits the business and their customers.
GE Energy and GE Healthcare UsingInformation Technology to CreateStrategic Customer Relationships